Diddy In Negotiation To Launch New Cable Music Network
Aside from pioneering his own record label and clothing line, Hip hop mogul Sean “Diddy” Combs announced that he would launch a music-themed cable television channel.
According to those in Combs’ circle, Revolt, is set to launch later this year in December. Sources said the channel, which is reportedly well-funded, will feature music and music news, reminiscent of the “old MTV” but targeted toward African-Americans.
Former MTV Programming Chief Andy Schuon is said to be involved with Revolt.
As a part of a commitment to the Federal Communication Commission, Comcast has charged that it will distribute 10 channels geared toward African Americans and Hispanics over the next eight years.
The company began accepting proposals for “independent” channels last spring.
No Comcast representatives have confirmed Combs’ involvement in the venture, citing “well over 100 proposals” under review. Reports have also surfaced that Time Warner Cable may have some stake in Revolt, which would place the-would be channels reach at almost 20 million households.
TWC representatives acknowledged Combs’ proposal was being considered, but did not confirm a commitment.