For everyone in the LGBT community that has been faithful to this network for a very long time, this somewhat feels like this is the end of the world as we know it.
The LGBT network Logo has released a statement that it is no longer producing or airing gay content on its network. Logo explains that the reason for this change is because they noticed that the gay and lesbian communities are leading fully integrated lives that don’t depend on leading first with their sexual orientation – rather, shows like Modern Family showcase gay and lesbian people far more accurately than other TV programming that leads with gay-focused themes.
Not only that, but after a recent study, they’ve noticed that 53 percent of gay people live openly but without a priority to showcase their sexual orientation while 30 percent of those surveyed say they preferred living and socializing in an exclusively LGBT community.
“The gay community continues to evolve in size, influence and identity,” said Starcom Mediavest’s Esther Franklin, EVP, head of SMG Americas Experience Strategy. ”Beyond Demographics (TM) allows us to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”
The updated lineup at Logo will feature shows akin to “America’s Next Top Model”, “Laguna Beach”, and “Storage Hunters” after producers of those shows have signed on to produce programming absent of gay-focused plots.”
RuPaul’s Drag Race is the only gay show that Logo has decided to keep on the air. As for the rest like The A-List franchise for example has been cut.
What do you think about Logo’s decision? Share your thoughts.