TV Network Logo Decides To Dump All Gay Programming

Monday, March 5, 2012

For everyone in the LGBT community that has been faithful to this network for a very long time, this somewhat feels like this is the end of the world as we know it.

The LGBT network Logo has released a statement that it is no longer producing or airing gay content on its network.  Logo explains that the reason for this change is because they noticed that the gay and lesbian communities are leading fully integrated lives that don’t depend on leading first with their sexual orientation – rather, shows like Modern Family showcase gay and lesbian people far more accurately than other TV programming that leads with gay-focused themes.

Not only that, but after a recent study, they’ve noticed that 53 percent of gay people live openly but without a priority to showcase their sexual orientation while 30 percent of those surveyed say they preferred living and socializing in an exclusively LGBT community.

“The gay community continues to evolve in size, influence and identity,” said Starcom Mediavest’s Esther Franklin, EVP, head of SMG Americas Experience Strategy.  ”Beyond Demographics (TM) allows us to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”

The updated lineup at Logo will feature shows akin to “America’s Next Top Model”, “Laguna Beach”, and “Storage Hunters” after producers of those shows have signed on to produce programming absent of gay-focused plots.”

RuPaul’s Drag Race is the only gay show that Logo has decided to keep on the air. As for the rest like The A-List franchise for example has been cut.

What do you think about Logo’s decision? Share your thoughts.





  • @AwkwardBlackBoy

    “They noticed that the gay and lesbian communities are leading fully integrated lives that don’t depend on leading first with their sexual orientation.” Is that not the same as what African-American networks are doing? Black people have stations like Centric (and dare I say BET) that exist not to cater to people who lead their lives with their race, but to move past one-dimensionality by creating plotlines and shows that showcase aspects of their lives other than stereotypes. In all honesty, I’ve never been a Logo fan. Too much “drag race” bullshit. They can keep that.

  • Diego

    THIS IS SICK!

  • Arnold Fallen

    I think this is ridiculous. I don’t think just because it’s a gay centered station that it promotes stereotypes or anything bad. Just because gay people are “integrated”, doesn’t mean that we don’t want or need to see shows that represent us and tell our specific stories. It’s also unfortunate for indie gay films and filmakers who used LOGO as much needed exposure for their art. I’ve discovered great documentaries and films on LOGO that I might have never heard of otherwise. I don’t think this move is gonna work anyway, up until now it’s been a gay network, i don’t think many straight dudes are gonna sit at home watching “revamped” LOGO.

  • Rock

    This does not make sense…. Despite that we are evolving and integrating more, we still have a culture and this was our TV outlet in media to express that. From the indie gay music videos, to the gay traveling shows, and of course drag race…this was a place for us to call home. I really hope someone pics up the torch and make a great channel. I will miss having a gay channel.

  • john

    THIS IS HORRIBLE AND A VERY BAD DECISION!!!!

  • Stephanie

    Sorry to see this happen. Other communities live fully intergrated lives, but we still have the Korean channel, Spanish language channels and BET. This decision is bunk. Logo was also an outlet for documetraries and indi films that we can’t find else where. Hope Netflix can take up the slack.

  • Arthur B

    I am deeply disappointed in your decision. I was expecting Logo to be the foundation for the LGBT community. I was hoping for more diverse programming that related to our “gay lives, such as fashion, home improvement, cooking, travel & news. I would have also liked to have seen more documentaries based on today’s hot topics such as bullying.
    You mention the “study” but where are the results to this study. I believe as a viewer I have a right to read more about this study and not just a quote.
    Who has thought of this new line up? I think it’s atrocious. If I want to watch Storage Wars, which I love, I’ll watch it on it’s primary network. It would be nice if you did a focus group and ask what viewers would like to see. It seems as if their are more politics involved then you may release. So how is this going to affect the Logo website? Are we ever going to have an outlet to have our own channel? Apparently not.

    -utterly alone now

  • http://www.stonewallsociety.com Len Rogers

    No surprise. Lost interest years ago. Never really had much of a representation to or of the GLBT community. I agree the GLBT community is mainstreaming. However, there is a real need for educational and good community programs. Problem is that LOGO has the value set way to high to achieve something other than a 1st one claim. Too bad really could have been wonderful. But never was.

  • sue

    oh joy. another station filled with “reality shows”. the reasoning makes no sense, but i must admit i wasn’t a fan of their programming. did that excuse really mean – the lgbt population must not want lgbt programming because our ratings suck (mistaking a lack of anything worth watching with a lack of interest in something worth watching?)

  • RUbin

    True, we are living more fully integrated everyday lives, but that does not mean that when its comes to television that we will not want to escape from the mainstream shows and get of dose “exclusively” gay/lesbian programming on Logo. Modern family has a positve portrayl of gay men…BIG DEAL…its about time. Logo, I think, should not loose sight of what it was intended to do, which I thought was to offer quality programming for an audience that was largely invisble.

  • http://www.84ink.com Christopher Barker

    So it seems that they are saying, Due to the natural progress of the LGBT community, they are unwilling to create relevant or authentic content that actually depicts the community they were founded to represent? Instead of making content LGBT people want to see, we won’t make any at all? I think the results of this research speak more to the fact they (LOGO) have a much bigger and better job to do, than it does about the audience.

  • Amazing

    This is sad. LOGO was my only connection to the gay community as a child. Even though, I couldn’t relate to the white-centered drama…it was still gay and thats mostimportant. I relied on Noah’s Arc to get me through my hetero-dominated society. I am disappointed and disgusted by this act LOGO.

  • Minister Hartsel

    It is very disturbing to see LOGO do this with their programming. The programming is what made the LOGO channel necessary, and the network provided exposure to actors/actresses, movies, music and more that would otherwise have not seen much light at all. It appears as a selling out rather than a standing out proudly, as was the gist of movies such as Pricilla Queen of the Desert, or To Wong Fu: Thanks for Everything, Julie Newmar. Now our voices, experiences, and existence will once again be muted and relegated to bit parts, punchlines, and demeaning roles. Allowing the type of programming that they are planning on and leaving only RuPaul’s Drag race will reaffirm the idea many have held of us – we all dress up in drag, and there’s nothing more to being gay or same gender loving. Economically, it may save the network, but only for so long. Why watch LOGO when these shows come on other networks? I can’t see Joe Blow turning to the LOGO channel to watch Storage Wars.

  • Wanda

    This is the craziest, stupidest thing I have ever heard! Just because gay is no longer synonymous with hiding in the closet means they no longer want to watch programming created for them??? How stupid can a station be? And the only program you’re going to keep is RuPaul’s Drag Race? Oh come on, at least the lesbians had some hope before, with Logo gone, where do lesbians go to see programming for them? Worst idea a network ever had, Logo.

  • http://ositogrrr.tumblr.com/ Raymundo

    then why not take away B.E.T from Blacks , telemundo and univison from the Latinos, Fox News from the republicans, Spike t.v. from the men etc.they shouldnt take away the gay content where else on t.v or in society will i see gay life..is modern family suppose to do the trick for me?

  • D.J.

    THIS IS HORRIBLE AND A VERY BAD DECISION!!!!

  • http://flavors.me/brran1 brran1

    Hate to see the switch as we need a place to watch TV, but I’d rather have 1 or 2 gays shows on Logo than no network at all.

    When I discovered Logo as a teen, it was the place where I saw Noah’s Arc and Paris is Burning for the first time. I loved the random music videos and films that aired.

    Nowadays, outside of 1 Girl 5 Gays and the random showing of Noah’s Arc (which I already own on DVD), I don’t watch Logo.

  • Jason

    “shows like Modern Family showcase gay and lesbian people far more accurately than other TV programming that leads with gay-focused themes.”

    I beg to differ. While I love the fact that Modern Family chooses to show a gay couple as a stable family unit, I disagree with the stereotypical tendencies that these men sometimes exhibit. Not all gay men are campy, and feminine. Depicting token gay characters that subscribe to society’s gender roles, is still an uphill battle, purposely lost in the name of entertainment.

  • http://www.facebook.com/timothy.sims.908 Timothy Sims

    The gay community has always been used in some form or another in orther to reah a goal and once that goal is met they are simply tossed aside. A focus group would have been a great idea or if LOGO was so concerned on how the LGBT community is viewed maybe asking the gay community on what is important to them and how we would like to viewed and what we would like to view would have been the smarted idea. Because of LOGO many LGBT people have found a voice and now here comes the devil to silence the voice that was a platform for many of “us”.

  • http://www.facebook.com/timothy.sims.908 Timothy Sims

    sorry for the sloppy spelling i was a little upset

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