The movie Think Like A Man, which follows four interconnected and diverse men whose love lives are shaken up after the ladies they are pursuing buy Harvey’s book and start taking his advice to heart, debuted at number 1 in the box office this weekend. The movie racked in a ‘surprising’ $33 million knocking Hunger Games from the top spot. According to critics, the movie did far better than expected. That impressive number is double what the astounded execs at Sony Pictures had predicted for the film.
The cast featured many of our favorite black Hollywood male actors Michael Ealy, Meagan Good, Regina Hall, Kevin Hart, Taraji P. Henson, Terrence J. and Gabrielle Union who help bring the novel to life; plus, tons of guest appearances and walk on roles.
The film’s producer, Will Packer, says Think Like A Man’s success is proof-positive films with majority black casts can be profitable.
“It’s huge. I don’t think the significance of opening with the number 1 movie in America can be overstated,” he told Shadow & Act. “This isn’t the number 1 lower-budgeted film, or the number 1 African American Film, or the number 1 film for a particular audience; It’s the number 1 movie in America, period; and if those numbers hold, then we’re going to be in a great position that shows the power of a smart strategic marketing plan that takes advantage of social media, networking, grassroots and a great campaign; because we were up against films that were significantly larger than us.”