Tupac Back, Tupac Back! Coachella ‘Hologram’ May Go On Tour
After receiving positive feedback from this weekend’s Coachella performance, Snoop Dogg and Dr. Dre might take be starting a Tupac Revivalist Roadshow. Yes, Tupac! The deceased rapper took the stage causing fans to wonder what was going on and even wanting more.
Representatives for Dr. Dre and Snoop Dogg plan to discuss logistics for a tour involving the two performers and the virtual Tupac, according to a person familiar with the discussions.
Sources attribute that the 2D reflected image of a walking, talking, singing Tupac Shakur, who performed two songs for the in-awe concert audience (and then, a massive audience on YouTube) is gaining more attention. The computer work was done by Digital Domain Image Group, which told The Wall Street Journal that it created an entire synthetic human without use of archival footage for the show.
In an interview with MTV, Ed Ulbrich said that normal digital re-creations cost anywhere from $100,000 to $400,000. With fans supporting a Tupac return, more and more acts would probably be developed to bring in money for companies. This will be another quick money maker.
“This is just the beginning,” Ulbrich, the company’s creative director, told the newspaper. “Dre has a massive vision for this.”
He continued, “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around the world and create concerts across the country, we could put [artists] in every venue in the country.”