Over the weekend, Gay and Lesbian Alliance Against Defamation (GLAAD) announced a new partnership with American Apparel to release a new line of equality tees to celebrate Pride month. This would be the company’s first to feature an openly transgender model, former America’s Next Top Model contestant Isis King, in its ad campaign.
American Apparel is no stranger to supporting LGBT rights. Before this campaign, AA released shirts before advertising “Legalize Gay.” During the wake of California’s Prop 8 in 2008, the shirts served as a signature promotion for the company.
Marsha Brady, an American Apparel creative director, said of the recent campaign, “It’s time for everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in harmony.”
American Apparel hopes to make this vision a reality by continuing to support equality and donating fifteen percent of the net sales of the shirts to GLAAD and by joining GLAAD members in Pride marches across the country. In a GLAAD press release organization president Henron Graddick says, “American Apparel is showing bold leadership by being among just a few companies to include transgender people in its national ads. Additionally, the company’s statement that ‘Gay is OK’ will reach millions and send an important message in support of equality.”
Check out the ad promotions featuring Isis King-