New Study: Twitter Use Is On The Rise
It looks like everyone is twittering nowadays.
According to a study by Pew Research Center, the number of adults who use Twitter on a daily basis has doubled since May 2011. The number of adults who signed up for a new Twitter account increased from 13 percent in 2011 to 15 percent in 2012.
On the whole, users appear to be more actively participating in the online conversation, according to Pew’s data. While 4 percent of adults spent time on Twitter daily last year, now 8 percent log in on a regular basis. Among 18 to 24-year-olds, the tweets are flying out faster than ever; twenty percent of internet users in this age bracket tweet nearly every day.
These results from the study were found by conducting phone interviews with over 2,000 adults through January and February 2012. Both landlines and cellular data were used to depict the number of adults who have access to the internet. Other findings are listed below:
- 31 percent of 18 to 24-year-olds have a Twitter account.
- Suburban and urban residents are more likely to use Twitter than those in rural areas.
- 28 percent of all African Americans online have a Twitter account, with 13 percent using it daily.
- Women have a slightly higher Twitter presence than men in this study, with 53 percent of users being female.
“Twitter is an amazing success,” creator Jack Dorsey said in a 2011 interview, “but we’ve just gotten started.”