Oprah recently announced on her Youtube channel that after reading “Wild” by Cheryl Strayed, she decided to bring back the book club. On Monday at 12 p.m., she launched “Oprah’s Book Club 2.0” and judging from the popularity of her first book club, it is expected that the initiative will provide a boon to OWN ratings and book sales.
Wild is a memoir about Cheryl Strayed and her journey through an eleven-hundred-mile solo hike that broke down, reeling her from catastrophe, and built her back up again.
“I was like, ‘where is the Oprah Winfrey show when you need to announce and tell everybody about this book? I need the book club,'” she described in the video.
The new version of the book club will include digital and social media features. In a nod to its reincarnation, OWN president Sheri Salata said in a statement, “This is a book club for the way people live and read today. In addition to the traditional way, we also access books on smart phones, e-readers and tablets and we talk to our friends about them through social media.”
Would you join this new interactive version of Oprah’s book club?